INTRODUCTION TO E-COMMERCE


 
Contents:
 
     
    Table of abbreviations
       
    Basics and definitions:
     
  • The term “E-Commerce”
  • Business models related to E-Commerce
  • Technical and economic challenges
  • Exercises
    •  
    Frameworks and architectures:
     
  • Actors and stakeholders
  • Fundamental sales process
  • Technological elements
  • Exercises
    •  
    Frameworks and architectures:
       
    B2C business:
     
  • The process model and its variants
  • The pricing challenge
  • The fulfillment challenge
  • The payment challenge
  • B2C-business and CRM
  • B2C software systems
  • Exercises
    •  
    B2B business:
     
  • The process model and its variants
  • B2B software systems
  • Exercises
    •  
    Impact of E-Commerce:
     
  • Ethics, morale & technology
  • Ethical aspects of ICT
  • Overall impacts of E-Commerce
  • Specific impacts of E-Commerce
  • Exercises
    •  
    Security & compliance management:
     
  • Foundations of risk management
  • Compliance Management
  • Information security management (ISM)
  • Technology
  • Legal aspects of E-Commerce
  • Exercises
    •  
    Electronic payment:
     
  • Business and money
  • The payment challenge
  • Payment procedures
  • Receivables management
  • Cyber money
  • Exercises
    •  
    Performance management:
     
  • Foundations of performance analysis
  • ICT performance management
  • Web analytics
  • Exercises
    •  
    Advices for Exercises:
     
  • Basics and definitions
  • Frameworks and architectures
  • B2C business
  • B2B business
  • Impact of E-Commerce
  • Security and compliance management
  • Electronic payment
  • Performance management