Contents:
  • Introduction
    • Market and Marketing:
  • Meaning of market
  • Marketing
  • Objectives of Marketing
  • Importance of Marketing to the Society
  • Merchandising
  • Selling
  • Distribution
  • Goods
  • Services
  • Modern Marketing
  • Features of Modern Marketing
    • Marketing System:
  • Definition
  • Marketing Process
    • Marketing Functions:
  • Classification.
    • Pricing:
  • What is Price?
  • Pricing Objectives
  • Procedure for Price Determination
  • Price Leader
  • One price or Variable Price
  • Resale Price Maintenance
    • Branding and Packaging:
  • Branding
  • Packaging
    • The Promotional Programmed:
  • Forms of Promotion
    • Sales Promotion:
  • Importance of Sales Promotion
  • Objectives of Sales Promotion
  • Kinds of Sales Promotion
    • Advertising:
  • What is advertising?
  • Objectives of Advertising
  • Functions of Advertising
  • Advantages of Advertising
  • Advertising Media
    • Personal Selling:
  • Objectives of Personal Selling:
  • Duties of a Salesperson:
  • Qualities of a successful Salesperson:
  • Sales Personality
  • Features of Personal Selling
  • Process of Personal Selling
    • Sales Forecast:
  • Factors affecting a Sales Forecasting
  • Methods of Sales Forecasting
  • Categories of Sales Forecast
    • Marketing of Consumer Goods:
  • Characteristics of Consumer Goods:
  • Classification of Consumer Goods
  • Channels of Distribution:
    • Marketing of Industrial Goods:
  • Classification of Industrial Goods.